My role
UX Research, AI Experience Designer, Ethics & Society Reviewer (ESR)
Scope
Conceptual design and MVP development
Duration
Weeks
Collaborating teams
Figma (design and prototyping), Gen AI Tools, ESR framework
Platform
Web, Mobile
Travel planning today is fragmented, impersonal, and exhausting. While there are countless tools for booking flights, accommodations, and activities, they rarely work together and they don’t adapt to you.Some travelers want structure. Others want spontaneity. Many want culturally immersive experiences but today’s tools offer rigid templates, not flexibility. Travel apps often fall short due to lack of personalization, while human agents can’t scale or specialize.
So I asked:
How might we create a personalized, flexible, and specialized trip planning tool through user data and conversational interaction while addressing ethical concerns around data privacy, bias, and user agency?
By centralizing information and decisions
Through real behavior and feedback
Through explaining its suggestions to earn trust and encourage adoption
